Realista ICO Review: Trading Real Estate On The Blockchain


Real estate moves an immense amount of money every year. In 2016 alone the industry was worth about $491 billion; a large pool for dedicated agents and their sales people.

Right now, the many elements of the real estate ecosystem make it a somewhat static and restrictive process, not to mention costly for the seller.

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Realista is a brand new ICO that offers a decentralized, blockchain-based platform to enable sellers, buyers, and agents to connect and trade real estate.

Realista: real estate trading made easy through the blockchain

According to Realista’s marketing blurb, the ICO is “the first real estate platform designed and developed to enable ease of use and seamless access to real estate on a global scale. Sellers can showcase their properties for free, agents can upload property anywhere, anytime, and buyers and renters can access hundreds of local and international listings.”

The Realista platform will likely enable a faster and cheaper turnaround when trading real estate.

KYC checks

The sheer worth of real estate tends to attract large-scale fraud. Realista will introduce Know-Your-Customer checks to minimize the potential for fraudulent activity.

Realista in figures & quick facts

  • Token name – RET
  • Total number of tokens supplied – 1,000,000,000
  • Pre-sale start & end date – February 2018 (will run for a maximum of three days)
  • Pre-sale hard cap -1,500,000 USD
  • ICO start & end date – February 2018
  • Tokens available during pre-sale and ICO – 500,000,000 – 605,000,000
  • Hard cap – 13,500,000 USD
  • Accepted form of payment – Ethereum

It is worth mentioning that only Ethereum that has been sent from a wallet will be accepted. If Ethereum is sent from an exchange, it will probably be lost, according
to Realista.

The website restricts investors from USA, Singapore, and Mainland China from participating in the Token Sale.

Bonus structure:

  • Pre-sale: 30% Bonus
  • 1st day crowdsale: 20% Bonus
  • 2nd-7th day crowdsale: 10% Bonus
  • 8th-14th day crowdsale: 5%

The Realista token

The Realista token (RET), which is based on the ERC-20 standard, will “incentivize property content creation and solving the ‘slow start’ problem: convincing the client side (buyers, renters and property sellers) and the agent side to use the platform.”

The RET token will become the only means to pay for service fees on the platform.

Once created, it will be distributed as follows:

  • Pre-sale & ICO – 62%
  • Reserves – 22%
  • Platform – 10%
  • Team – 4.5%
  • Bounty – 1.5%

The team

Realista’s website lists a core team of six people, plus Appster as the platform developer.

It is a lean but seemingly capable team. All members feature a link to their LinkedIn profile.


There is a huge presence of ICOs dedicated to real estate out there, with no less than 50 listed on ICOBench alone, so Realista may struggle to gain a foothold in this crowded marketplace.

With so much on offer out there, and probably more coming on to the blockchain scene in the near future, it’s hard to see how any more real estate-oriented ICOs can hope to succeed.

Social media presence and digital footprint

Here are the social media numbers for Realista at the time of writing (early March 2018).

  • Twitter – 390 followers
  • Facebook – 14,120 followers
  • LinkedIn – 70 followers
  • Telegram – 1,821 followers
  • Instagram – 10k followers

It is worth pointing out that Realista does have a significant social reach on Facebook and Instagram, though it sorely lacks the same in business platforms like Twitter and LinkedIn. Realista should focus on expanding its reach here.

Additional information

ICOBench review

White paper

Consult Realista’s white paper for more information about the platform, additional
features and services, etc.


The real estate money pie is big, sure enough. The business moves billions of dollars every year. While there may be periodic fluctuations due to financial conditions worldwide, the market itself will always remain as properties will always be bought, sold, or rented.

But the money pie does become smaller with every new ICO that takes a slice out of it.

We’ll revisit Realista’s progress in due course.

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