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Know your market is probably one of the golden rules that most (good) marketers should abide by. Know your market, know your audience, and you...

Sharpe Capital is a blockchain startup, crowdsourcing the world’s best asset sentiment via the Ethereum blockchain. Users of the Sharpe Platform earn Ether rewards in exchange for their opinions about global equity markets. Backed by the Sharpe proprietary investment fund, rewards are paid to holders of SHP tokens on a quarterly basis. The Sharpe proprietary investment fund utilises cutting edge Machine Learning technology to deliver returns that consistently beat the stock market, with low volatility and an excellent Sharpe ratio (typically 2.5+). Their trading ledger smart contract maintains a real-time public record of all investment activity on the blockchain, such that sentiment rewards can be paid to token holders in a decentralised and autonomous way. Subject to obtaining regulatory sign-off, they will be a blockchain start-up to issue a fully-regulated crypto-security token. They plan to issue Sharpe Crypto-Derivative (SCD) tokens to all holders of SHP, at a rate of 1-to-1. SCD will be a dividend-paying token, which tracks the performance of the Sharpe proprietary fund and pays an Ether profit-share to token holders on a biannual basis.

Dragonchain provides a commercial platform for application developers to rapidly and securely deploy Blockchain applications while maintaining existing language development environments (e.g. Java, Python, Node, C#, Go); a tremendous costing and speed to market advantage​. The Dragonchain architecture is also designed to allow nodes to handle approval of transactions based upon five levels of network consensus to provide a spectrum of trust to data consumers; a level of security and flexibility unseen in the market by current blockchain solution providers. These design attributes​ ​position​ ​Dragonchain​ ​for​ ​exponential​ ​growth​.

The goal of REMME is to build a distributed Public Key Infrastructure (PKI) management on top of the x.509 standard using Blockchain. It's the security-focused solution for authentication of employees, customers and smart devices, that lets businesses protect user accounts from stealing and provides secure access to sensitive data. Instead of a password, REMME provides a specific SSL certificate for each device and browser. The certificate data is managed on Blockchain, so a fake certificate will never work. Inbuilt 2FA options are based on widely spread apps and work with bots, developed for the most popular messenger apps. Instead of messangers, a dedicated mobile app could be used for 2FA according to internal security policies.

VALUS allows trademarks to add items into a blockchain. With that they make items more secure, and also customers can verify these items. Trademarks can create a safer purchase for customers by verifying websites or retailers that sell their genuine items. Customers can verify items through QR code and they will get basic information about scanned items. In a case of buying an item, they can register ownership of that item. If they are often buying items online, they can check if the website where they make a purchase is trustworthy. Previous customers can give their experience and also trademarks can verify that website. Customers can also help trademarks to reduce the number of manufacturers and stores that sell not genuine item

By Tiana Laurence, Investor, Founder & Author of Blockchain For Dummies. Guest post by Tiana, whose book we recently reviewed. https://cryptocoin.news/2017/09/29/blockchain-dummies-tiana-laurence-reviewed/ As a practical matter, the blockchain...

ETHLend brings decentralized lending on the Ethereum Blockchain. ETHLend enables everyone to participate and profit from international lending. It decentralizes the entire process using Blockchain technology and takes lending from banks and regulators to everyone, empowering every participants to lend in a free market. This leads to fair interest rates all over the globe. This brings international access to free markets and new ways to participate in lending, where everyone, not only banks, is able to profit. The blockchain advantages are, fast transactions, security by design and through the use of tokens as collaterals for loans and excellent execution through smart contracts. ETHLends timeline that aims to create major advantages: FIAT-pegged lending, allowing lenders and borrowers to receive loans and payback in FIAT, avoiding crypto volatility and increasing use cases; Crowd lending, allowing for large loans to be financed by a crowd, distributing the risk and increasing the volume of loan fundability; Automated Credit risk assessment through an advanced machine learning algorithm.

Leverj, the decentralized platform for cryptocurrency derivatives trading, plans to unveil its highly-anticipated system to novice, experienced, and institutional traders interested in leveraged cryptocurrency transactions. Leverj is building a fully decentralized trading model that will provide an unprecedented level of security and efficiency. Leverj allows users to automatically manage their cryptocurrency derivative trading automatically, replay and learn from their trading history, follow the strategies of other traders through peer subscriptions, and securely store funds on the blockchain.

By @SimonCocking delighted to bring you our interview with Thomas Power who recently featured on our recently published list of 50 Great Crypto Experts To Follow On...

By @SimonCocking, review of Blockchain Revolution: How the Technology Behind Bitcoin Is Changing Money, Business, and the World, by Don Tapscott and Alex Tapscott available from Amazon here.  Publisher's notes Blockchain is...