ICO Review: Sandblock – A Decentralized Consortium For Brands And Customers


The blockchain technologies are now mature enough to provide the basis for a new kind of customer experience and Loyalty Program System. Sandblock is a platform of Loyalty Programs based in blockchain technology that will be easy to use and aims to offer the opportunity to customers and businesses to finally benefit seamlessly from the relationship they have built, instead of investing time, money, and effort in extracting value from that relationship. Sandblock Customer Satisfaction Score (CSAT) will provide the overall level of satisfaction experienced by customers with the most simple metric to grasp the essence of business success. This metric will be represented by 5 star ratings similar to the familiar systems used by millions of customers everyday on mobile application stores (eg. iOS Appstore, Google Playstore).

Main features

  • Their goal is to balance and redefine the relationship between businesses and their
    customers by building a decentralized protocol to define, measure, and improve customer satisfaction to the benefit of both sides.
  • They aim to foster crypto payments by building a reliable decentralized ecosystem, rewarding customers for their engagement and loyalty.
  • The simple mobile application will allow anyone to use and enjoy the power of the blockchain and cryptocurrencies.
  • Customers can answer surveys and engage with their favorite brands through games and contests directly within the application.


  • All-in-one loyalty programs in one platform.
  • Connection of merchants and customers through blockchain technology.
  • Upholds customer privacy by providing anonymous data to merchants to improve their services.
  • Ability to create and trade the branded tokens of the merchants’ partners or to
    confer various rights and capabilities. Companies can offer Brand Tokens and emit coupons, vouchers, loyalty points.
  • Customers can use or trade Brand Tokens with each other and use freely.
  • Merchants can enjoy an access to a tremendous amount of anonymous data regarding their customers’ behaviors, and use this to improve their services and better understand their customers.


  • Competitors (brands) can quickly identify smarter co-branding strategies or detect drivers behind churn.
  • Main Net Application V1.0 will be Q3 2018 (Test Net Q2 2017).
  • Some users use SAT for Satoshi unit abbreviation (1 BTC = 0.00000001 SAT). This is not an official abbreviation but it could create confusion.

Social media presence


BitRewards (Pre-ICO): loyalty software, points, miles, stamps, bonuses and gift cards. The project is based on the working loyalty SaaS business GIFTD.

RuCoin: their network called ‘One Global Loyalty’ aims to be the bridge between virtual currencies of the digital world and world-known brands, bonuses, and discounts of the real world.

Loyaltychain: is a revolutionary digital ecosystem for small and midsize business powered by A.I. to manage customer’s loyalty.

Token information

  • Token = Satisfaction.
  • Acronym = SAT.
  • Technology = Ethereum ERC20.
  • Max.Number of tokens =  55.000.000 SAT.
  • Currencies accepted = BTC, ETH, bank card (VISA and Mastercard).
  • Hard cap = $8,000,000.

Token distribution

  • Crowdsale = 50%.
  • Partners incentive = 30%.
  • Team and Advisors = 12%.
  • Bounty Campaign = 8%.

(Sandblock token distribution, source: sandblock.io)

Funds usage

  • Marketing and Communication = 50%.
  • Development = 17%.
  • Sales and Partnerships = 13%.
  • Operating Cost = 12%.
  • Legal and Compliance = 8%.


  • Starts = February 28th 2018.
  • Close = March 11th 2018.
  • Token price = 3,750 SAT/ETH.
  • Bonus = 25%.
  • Offering = 8,000,000 SAT.
  • Min. buy = 0.5 ETH, 0.05 BTC, $500.


  • Starts = March 28th 2018.
  • Close = April 15th 2018.
  • Token price = 3,450 to 3,000 SAT/ETH.
  • Bonus = 15% to 5%.
  • Offering = 19,500,000 SAT.
  • Min. buy = 0.5 ETH, 0.05 BTC, $500.
  • NOTE = Price and bonus depends on buying date.

The team

Additional information


With this innovative platform, all the Branded Tokens are pegged to the SAT and will give customers the opportunity to accumulate and use their Branded Tokens to make more purchases to the same merchant, or ‘withdraw’ those tokens and convert them to SATs or other cryptocurrencies.

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