There is an old Japanese proverb that says that if a flower is to be beautiful, it must be cultivated. It’s true that flowers do require a lot of care and attention if they are to blossom beautiful and full.
Flowers, and the floral supply chain in particular, is the objective of FloraChain, a new ICO that will nurture flowers, and all they stand for, through blockchain technology.
FloraChain: from grower to market, one single, blockchain-based supply chain
The international wholesale market for selling & buying flowers is fragmented into a number of individual trading platforms with little or no communication or standardization. This means different languages, ad-hoc software systems, their own supply chain, etc.
A flower must hop through breeders, growers, importers, shippers, wholesalers, and retailers before it reaches consumers. It is a long and inefficient path. What FloraChain intends to create is a single supply chain to unite these segments under a common, floral digital currency.
According to FloraChain, the company has already established a number of strategic
partnerships with clients such as Floravina and Bloomhouse, to help develop a
sustainable business going forward.
FloraChain in figures & quick facts
- Token name – FLORA
- Pre-sale – April 2018
- ICO start date – 28 April 2018
- Soft cap – tbd
- Hard cap – $30m
The FloraChain token
The FloraChain token (BNR), which is based on the Ethereum ERC-20 Standard, once created, will be allocated as follows:
- Public Sale – 40%
- Reserve – 15%
- Founders – 15%
- Advisors and Partners – 10%
- Flora Laguna – 7%
- Bounty & Rewards – 5%
- Early Investors – 8%
The team
Learn more about the FloraChain team here.
Social media presence and digital footprint
- Twitter – 4 followers
- Telegram – 21 followers
- LinkedIn – 4 followers
This ICO’s presence on social media at time of press is quite frankly minuscule. FloraChain needs to create Instagram & Telegram channels at the very least, and begin publishing relevant images and articles to illustrate and support its proposition.
Competition
The world of flowers is quite a unique and specific proposition. There currently is no other ICO in operation within that particular ecosystem, so from this point of view FloraChain stands alone up there. Whether it takes full advantage of this privilege remains to be seen.
Consult the FloraChain Whitepaper for more information about the platform.
Conclusion
Flowers are tokens of beauty and they do require love and attention to bloom. FloraChain may or may not contribute to this end, but at least this ICO has no competition at present time.
A number of challenges exist, however. The whitepaper needs to explain it’s tokenomics and their social media needs to be fired up if they are to succeed.
