Coca-Cola To Release NFT Collection For Special Olympics Charity


The popular soft drink manufacturer Coca-Cola will release their first NFT Collection on July 30.

Coca-Cola NFTs are compatible with virtual worlds

According to Coca-Cola’s Global Trademark President Selman Careaga, the NFTs were designed to be functional in virtual blockchain-based worlds such as Decentraland. The collection contains four unique in-world items: a wearable jacket, a retro-style bottle fridge, a friendship card, and a sound visualizer. The four NFTs can be previewed on the official NFT drop website.

Careaga commented on the NFT Collection, which was created in cooperation with digital designer Tafi:

Each NFT was created to celebrate elements that are core to the Coca-Cola brand, reinterpreted for a virtual world in new and exciting ways. We are excited to share our first NFTs with the metaverse.

Proceeds will be donated to Special Olympics International

So far, Coca-Cola has not announced an opening bid yet. Bidding will be available from July 30 for a period of three days via the NFT marketplace OpenSea in a lootbox-style NFT drop. In addition to the digital artwork and in-world functionality, the NFT boxes also contain unique surprises that will be revealed once the lootbox is opened.

According to Coca-Cola, all proceeds of the auction will go to Special Olympics International. The non-profit organization and organizer of the semi-annual Special Olympics World Games is dedicated towards ending discrimination against people with intellectual disabilities.

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