In the words of Aaron Reitkopf, CEO of digital agency Profero:
“There’s never been a better time to be in advertising, and there’s never been a worse time.”
Reitkopf was, of course, referring to the world of digital advertising.
The advent of the internet kicked off a chain reaction for advertisers. All of a sudden, marketers had myriad ways to advertise and sell their wares, and consumers’ routes to purchase multiplied accordingly.
Yet, this sheer diversity has led down a path where monetizing content has become difficult, if not impossible. Market growth has stagnated, even begun to shrink.
C3C is a brand new ICO initiated by CryptoCoin.News that aims to enable publishers to get new subscribers and new revenue streams through premium content while enabling authors to receive direct rewards from users of the C3C platform.
C3C: the monetization standard for online content creators
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The C3C value proposition is a decentralized protocol to connect creators and consumers, offering a blockchain-based platform to enable the monetization of content.
C3C offers three key benefits:
- Direct rewards for creators
- Personal data is controlled and monetized by its legitimate owner
- Platform users can earn rewards by participating in advertizing activities
The underlying technology is built around the following three pillars:
- Creators Rewards Protocol (C3RP)
- A consumer wallet (C4C)
- Advertiser Interaction Protocol (C3AIP)
C3RP
The C3RP protocol ties rewards to wilful and intentional acts, rather than simply by spending time on a website. The rewards will be sourced from a pool established by the consumer.
C4C Wallet
The wallet will hold not only the customer’s earned or purchased tokens, but also their personal data. There will be no intermediaries, so the customer shares what they want to share, while remaining in control of their data.
The wallet’s principles are based around those developed at OpenPDS.
C3AIP
C3C’s proprietary interaction protocol allows advertisers to post campaigns, while enabling consumers to participate in those campaigns and thus monetize their actions.
Consult the C3C’s upcoming whitepaper for more details about these technologies.
C3C in figures & quick facts
- Token name – C3C
- Pre-sale (for qualified investors ONLY) start date – June 1st
- Pre-sale (for qualified investors ONLY) end date – June 30th
- Token price during pre-sale – 1 ETH = 1,350 C3C
- Bonus (during pre-sale) – 35%
- Hard cap (during pre-sale) – 12,500,00
The C3C token
The company will issue its own currency, the C3C token (C3C), which is based on the ERC-20 standard and is the standard currency used as payment for creators and consumers.
Once created, the C3C token will be distributed as follows:
- Investors – 60%
- Early investors and advisors – 20%
- Founders – 10%
- Airdrop – 10%
The C3C Airdrop
The registration for C3C’s Airdrop opens today (June 6, 2018). C3C will use this event to build a thriving community around the C3C token.
The cap for the Airdrop is 15,000 participants.
Click this link to go directly to the Airdrop.
Tokens will be distributed on August 1st, 2018.
The Team
Learn more about the C3C team here.
Conclusion
C3C comes in with a novel way to connect creators, advertisers, and consumers, through a blockchain nexus, enabling the monetization of content and data in a decentralized, transparent manner.
The registration for the Airdrop event has just commenced this afternoon, and looks to fill quickly, so be quick to join.
