Today we interview Motti Peer, co-founder of Blonde 2.0, one of the most successful Crypto PR agencies in the world. Peer gives very interesting tips for ICO and crypto PR and explains in detail the services his office provides.
He is the co-founder and Co-CEO of Blonde 2.0., and holds an MBA in Finance and Marketing from Manchester University. As Co-CEO he is responsible for handling Public Relations and strategy, with a specialization in crisis management.
Blonde 2.0 is an award-winning global PR agency with offices in Boston, MA and Tel Aviv, Israel. Headed by one of Business Insider’s 51 best PR people, Ayelet Noff and Motti Peer (named two of the startup nation’s “Movers and Shakers” on Forbes) this team of over 30 professionals is one of the leading forces in PR for Blockchain and Crypto, startups, enterprises and VCs. The boutique tech PR firm began work in 2006 and has helped more than 1000 technology companies since then, including major players such as Waze, Microsoft and Viber.
Blonde 2.0 has won various awards, including PR News Platinum Awards, Digital Media and Social Awards. They also have a wide clientele from different sectors such as technology, enterprise, lifestyle, crowdfunding and blockchain. They have done amazing work for companies such as Sirin Labs and Zen, and have helped various ICOs to crowdfund over 1,000 million dollars so far.
Among the services they provide, besides public relations itself, are guidance and leadership, speaking opportunities and award programs, media and influencer relationships, social media strategy, analytics and product and brand enhancement. Basically all the guidance a company would need.
Blonde 2.0 developed a new strategy by the name of Blondechain, a strategic communications and community management system that creates great PR for the blockchain industry. They have dedicated a slot in blockchain PR for many crypto companies and have gained substantial experience having successfully done coin PR and token PR with major blockchain companies such as Bancor, IOTA, Black Moon, Winding Tree, Sirin Labs, Zen Protocol and others. The PR firm is probably one of the most experienced in this area and offers specialized PR packages in the crypto field. They even accept cryptocurrencies such as Ether (ETH), Bitcoin (BTC) and ICO allocation as payment for their work.