The relationship between advertisers and their intended targets has been frustrated by a growing sense of unease among the browsing public. Their user experience on websites is so often corrupted by invasive advertising that they choose to block ads completely and avoid sites that over-expose them to pervasive hard-selling. They now know that they leave a trace of their personalities, tastes and opinions with every click they make, and are becoming more wary of data sharing.
At the same time, advertisers waste time and money targeting the wrong audience. Click-and-view bots steal their revenue and they rely on consumers imparting their data freely and without question.
Caught in the middle is the content creator. They need advertising to raise revenue, but must tread a fine line to keep consumers from looking for quality content elsewhere. The breakdown of this three-way relationship threatens the future of a multi-billion-dollar industry.
Thankfully, a new platform is using blockchain technology to revive the advertising and content creation industries in a way that will benefit all three parties. C3C will connect creators, consumers and advertisers in a newly-formed equal partnership based on mutual benefit.
Content creators will receive a direct reward through a simple “like”, with the C3C token powering the network. Meanwhile, advertisers will be able to target their audience directly, eliminating the need for a go-between.
Consumers will control their data, even monetize it. After all, why should data be given away so freely? As easily as clicking a “like” for an article they enjoy, consumers can choose to directly award content creators. The C3C protocol puts power back into the hands of the consumer where it rightly belongs.
C3C’s decentralized platform will operate on its own blockchain, using Multiversum’s fourth-generation protocols to deliver the blockchain for the future, placing trust, privacy and immutability at the heart of the project.
You can be part of this project by joining the C3C public presale. From the 25th of July to the 25th of August, you can enjoy a 25% discount on C3C tokens. Since its enormously successful airdrop and bounty campaign, the C3C ICO has become one of the most talked-about ICOs of the year, with over $1.5 million raised in its private pre-sale. A hard cap of a further $1.5 million will be earned in the pre-sale, with 1 Ether buying 1250 C3C tokens. A 15% discount will apply during the main sale, which will commence on the 25th of August.
Don’t miss out on this chance to be an early investor in the C3C ICO. If you wish to know more about their ICO, visit https://c3c.network/