Euro Stablecoin Launched By French Banking Powerhouse


In a groundbreaking move, French banking titan Société Générale is stepping boldly into the cryptocurrency domain, launching its own euro-pegged stablecoin on the renowned Bitstamp exchange. This initiative marks a pivotal shift in the banking industry, traditionally cautious about embracing digital assets, and signals Société Générale’s commitment to innovating in the digital financial space.

The new stablecoin, named EUR CoinVertible, is not just another cryptocurrency. It’s a significant leap forward, offering Société Générale’s clients a gateway to the burgeoning digital asset market without the constraints typical of private networks like JPMorgan’s JPM Coin. The Luxembourg-based Bitstamp, known for its robust platform, serves as the perfect launchpad for this exciting venture.

Société Générale’s CEO, Jean-Marc Stenger, is optimistic about the bank’s venture into this dynamic field. He sees a unique opportunity for a euro-denominated stablecoin in a landscape largely dominated by US dollar-backed alternatives. The EUR CoinVertible aims to cater to a variety of financial activities, from settling trades in digital bonds to managing funds and other assets.

To address potential concerns about liquidity, Stenger reassures customers about the secure handling of the assets backing the stablecoin. A third-party entity will oversee the collateral, ensuring transparency and trust. Moreover, the stablecoin will adhere strictly to the European Union’s upcoming Markets in Crypto-Assets (MiCA) bill, reinforcing its compliance and security.

This launch is particularly timely, given the current state of the European stablecoin market. With negative interest rates impacting the yields that crypto platforms can offer, the European appetite for stablecoins has been somewhat muted. However, the introduction of EUR CoinVertible could change this narrative, especially considering the market’s positive reception of Circle’s EURC stablecoin launched in June 2022.

In contrast to the regulatory ambiguity surrounding stablecoins in the United States, the European Union’s MiCA bill provides a clear regulatory framework. This clarity, coupled with the bill’s impending enactment, positions Europe as a fertile ground for exploring the potential benefits that stablecoins could bring to traditional banking systems.

The journey of tokenized fiat bank settlements hasn’t been without its challenges. So far, these innovations have largely catered to a select group of institutional clients. For instance, JPMorgan’s recent launch of a euro-denominated JPM Coin has seen limited traction, with daily settlements far below the bank’s overall transaction volumes. Nevertheless, there’s optimism that this will grow significantly in the near future.

Amidst this backdrop, the European Central Bank’s exploration of a digital euro adds another layer to the evolving digital currency landscape. While concerns about surveillance initially hindered its progress, recent efforts to establish a conceptual foundation for a central bank digital currency are gaining momentum.

As Société Générale ventures into this new territory with its EUR CoinVertible, the financial world watches keenly. This move not only tests the waters for broader acceptance of stablecoins in Europe but also paves the way for traditional banks to play a more active role in the digital asset space. It’s a bold step into a future where digital and traditional banking coexist and complement each other.