Without good PR, your ICO will be lost in the noise.
On average, there are four ICOs completed every week. Many more fall at the first hurdle, failing to reach their soft cap. Even more create a buzz for a few weeks, then disappear leaving their few Telegram followers wondering whatever became of the project that promised to deliver world peace through the miracle of blockchain.
In effect, there are hundreds of blockchain related projects competing for limited news and advertising space, hoping to stand out from the crowd and lull investors. ICOs live and die by getting their message out there, and keeping momentum building right up to launchtime.
How many great projects fail, not because they don’t have the best team, or a compelling use case, but simply because they have no idea how to market themselves?
If you are planning an ICO, here are the three most important factors for PR for ICOs, which will ensure your project stands out like amongst all the blockchain noise.
1) Invest in good writing
You have mastered the technology. You can recite the use cases and you chat happily with colleagues for hours about the pros and cons of POW Consensus and the Scalability Trilemma. But when you write anything down, the result is so boring and incoherent that even members of your own family refuse to read it.
It’s not your fault. You are technically gifted. Leave the explaining to someone who knows how to write. Good writers cost money, but every cent you spend on well-written content will return tenfold. Remember, nothing scares away investors quite like written material that reads like the ingredients list of an energy drink.
2) Go pro for PR
You probably have enough on your plate to fully commit the time necessary to regularly update blogs and social media channels, so consider outsourcing to an organization with a proven track record in delivering quality work for ICOs.
Even if you are handling most of your PR in-house, you can work with partners that take a lot of the mundane tasks off your plate and get you extended coverage. For example, at CryptoCoin.News we have PR packages for ICOs that get you on over a dozen leading crypto websites, including IcoAlert and CoinSchedule, with professionals writers covering your venture. Contact us for more information.
3) Get editorial coverage for your ICO
Pay for content on sites that cover blockchain technology. Sounding authoritative about the industry and appearing alongside news items (even if marked as sponsored content) will authenticate your message, and convince potential investors of your platform’s importance. Blockchain is moving rapidly from the fringes into the mainstream. Be aware of news trends in the area, and use them to sell that part of your industry that is not being addressed by your competitors.
At CryptoCoin.News, experienced writers are ready to raise your ICO to the next level. Contact us for more information on how CryptoCoin.News can help you reach your PR goals.