At the core of the Knowledge.io platform is the Knowledge Score. Knowledge Scores and associated user personas will track and measure the user’s knowledge on a vast set of topics. Through integration with the IKL platform, educators, employers, advocates, and others can value and exchange knowledge through voluntary or gamified interactions. The data curated in conjunction with Knowledge Scores will tell stories and identify opportunities in a way that has never been possible before. Data miners, marketplaces, enterprises, advertisers and other third parties can use these Knowledge Scores as actionable intelligence to target and incentivize both digital and brick & mortar campaigns.