In an exciting new collaboration blending fitness, fashion, and Web3 technology, StepN Go has partnered once again with Adidas to launch the Genesis Sneakers NFT collection on the Solana blockchain. This marks the second time these two brands have come together, following their initial partnership earlier in 2024, with a mission to integrate physical activity and digital fashion in the metaverse.
The new Genesis Sneakers NFT drop is a significant part of the year-long partnership between StepN Go and Adidas. It showcases their shared vision of merging fitness and fashion in the Web3 space, offering users a way to stay active while also participating in digital collectibles. This collection will be available through a raffle mint on MOOAR, an NFT marketplace created by Find Satoshi Lab (FSL), the team behind StepN Go. A total of 1,000 sneakers will be up for grabs, with each entry costing 10,000 GMT, the native token of StepN Go. Those who do not win the raffle will be fully refunded, ensuring the experience remains fair and engaging for all participants.
StepN Go, which has quickly gained traction since its public beta launch in September 2024, continues to introduce new features that make fitness more rewarding and fun. A key feature of the app, called Haus, allows users to lend their digital sneakers to friends, allowing both parties to earn tokens together. This unique sharing system not only encourages social interaction but also provides a way for users to keep each other motivated, turning fitness into a collective experience rather than an individual task.
Another innovative feature is the Fitness Level system, which rewards users for consistent physical activity. By tracking movement patterns, the app ensures that users who stay active can earn additional tokens, providing more opportunities to benefit from their daily routines. This gamification of fitness helps make staying healthy more engaging and offers users the potential to earn cryptocurrency simply by walking, jogging, or running.
Additionally, StepN Go introduced the Go Game Token (GGT) alongside the previously launched Green Satoshi Token (GST). Both tokens can be earned through physical activity, providing users with multiple ways to benefit from their movement within the app. These earnings make the StepN Go ecosystem a dynamic space where users can balance their physical and digital lives while being rewarded for staying active.
StepN Go also integrates several social features, such as the ability to add friends, send messages, and create avatars, allowing users to connect and share their experiences. These interactive elements make the app not only a fitness tool but also a social platform where users can build a community and celebrate each other’s progress. The rewards system based on GMT tokens adds an extra layer of excitement, incentivizing users to stay active and connected.
Since its launch in 2021, StepN has become one of the largest platforms in the growing “move-to-earn” space, where users are rewarded for physical activity with cryptocurrency. The continued collaboration with Adidas underscores the growing interest in integrating real-world activities with the digital economy, offering users a seamless blend of fitness and digital collectibles.
Other major German companies have also embraced the NFT space, showing that this technology is becoming increasingly mainstream. For example, Lufthansa launched its own NFT loyalty program in collaboration with the Lufthansa Innovation Hub and the Miles & More frequent flyer program. Through their Uptrip mobile application, passengers can convert their travel experiences into NFTs, which can then be redeemed for exclusive rewards like mileage bonuses or access to business lounges. This integration of NFTs into everyday travel experiences shows how Web3 technology can offer tangible benefits to consumers beyond simple digital assets.
Similarly, Hugo Boss has joined the NFT trend by focusing on digital fashion within the metaverse. The brand partnered with well-known digital fashion designers to launch a collection of NFT clothing items, which can be worn by avatars in virtual worlds. This allows users to express their personal style not only in the physical world but also in the digital realm, further blurring the line between reality and the metaverse.
In May 2024, Hugo Boss also introduced HUGO BOSS XP, an omnichannel member experience powered by blockchain technology. This platform allows customers to collect and redeem NFTs through their purchases and interactions across various channels, providing exclusive rewards and access to brand events. The tokens earned through this program act as keys to unlock special offers from both BOSS and HUGO, or their partners, showcasing how NFTs can enhance customer engagement and loyalty.
The growing adoption of NFTs by major brands like Adidas, Lufthansa, and Hugo Boss highlights how Web3 technology is reshaping industries. By combining fitness, fashion, and blockchain, companies are creating new ways for consumers to engage with their products while offering tangible rewards through digital means.
The collaboration between StepN Go and Adidas is just one example of how brands can harness the power of NFTs to offer unique, immersive experiences. Whether you’re a fitness enthusiast, a sneaker collector, or someone intrigued by the metaverse, this partnership offers a glimpse into the future of how physical activity and digital ownership can come together to create something truly exciting.
