The TOWER Ecosystem, an initiative by Animoca Brands, has made a significant move to enhance accessibility in blockchain gaming by partnering with Transak, a leading fiat-to-crypto payment gateway. This strategic collaboration allows users to purchase TOWER tokens ($TOWER) directly with fiat currency, making the ecosystem more user-friendly and accessible to a global audience.
The TOWER Ecosystem, launched by Animoca Brands, aims to provide a comprehensive gaming experience using the universal $TOWER token. This ecosystem merges traditional free-to-play gaming with advanced blockchain features such as NFTs and decentralized finance (DeFi). Since its launch in 2021, the $TOWER token has played a crucial role in enabling users to participate in various activities and earn unique rewards.
Po Chu, Product Owner of the TOWER Ecosystem, highlighted the significance of this partnership: “Transak’s reputation for secure and user-friendly onboarding solutions makes them an ideal partner. This integration will simplify the onboarding process for new users and enhance the overall experience for our existing community.”
The integration with Transak aligns perfectly with the TOWER Ecosystem’s mission to create an easy-to-use and accessible platform for gamers worldwide. Through this partnership, users can purchase $TOWER tokens directly from the TOWER Ecosystem’s website using a variety of payment methods, including credit/debit cards and bank transfers. This simplifies the typically complex process of acquiring cryptocurrencies, making it easier for both crypto-native and non-crypto users to engage with the ecosystem.
Paddy Markham, Director of Gaming at Animoca Brands, expressed his excitement about the partnership: “At Animoca Brands, we believe in the future of incentivized peer-to-peer gaming, and blockchain is the secret sauce of that perfect recipe. This vision can only come to fruition through immaculate UX. That’s why we are thrilled to see what the future holds in the TOWER-Transak partnership, blending free-to-play with play-to-earn and perfecting web2-to-web3 onboarding.”
The TOWER Ecosystem stands out by combining the free-to-play (F2P) model with play-to-earn (P2E) mechanics, integrating blockchain technology into traditional mobile games. This hybrid system offers the best of both worlds, providing players with the familiar benefits of F2P games while also allowing them to earn tangible rewards through blockchain features.
Players can engage with games like Crazy Defense Heroes and Snaky Cat, earning TOWER tokens through various in-game activities and achievements. These tokens can then be used for liquidity mining, purchasing in-game items, participating in special events, and influencing game development through governance mechanisms. Additionally, the integration of non-fungible tokens (NFTs) enables players to own unique digital assets that can be traded outside the game.
Transak’s fiat-to-crypto on-ramp solution, now integrated into the TOWER Ecosystem, allows users to effortlessly purchase $TOWER tokens across multiple blockchains, including Ethereum, Polygon, and Base. This seamless integration eliminates the typical hurdles of acquiring cryptocurrencies, empowering a broader audience to explore the possibilities of play-to-earn gaming.
Sami Start, CEO & Co-founder of Transak, shared his thoughts on the partnership: “We are thrilled to partner with the Animoca Brands’ TOWER Ecosystem to bring our Web3 onboarding infrastructure to their dynamic gaming community. By simplifying the process of acquiring $TOWER tokens, we aim to empower a wider audience to explore the exciting possibilities of play-to-earn gaming and contribute to the growth of the TOWER Ecosystem.”
