The amount of money in a person’s wallet should not be a barrier to his ability to access financial products that the rich enjoy. HelloGold wants to remove affordability and accessibility from the equation through the democratisation and digitisation of gold-based savings and financing. HelloGold already has a revenue-generating product that allows the mass market consumer to buy and save gold for less than $1. HelloGold Foundation was set up by HelloGold with two primary objectives: 1) accelerating the of blockchain technology for the mass market, and 2) expand the availability of simple financial products that help the underserved and unbanked in emerging markets.