The big list of celebrities that sponsor Blockchain technology companies continues to grow. In the midst of the unprecedented rise that is experiencing the value of Bitcoin and the fever for blockchain technology, it is awakening the interest of more and more people in this type of projects. It’s an object of attraction among celebrities in the musical and sports fields. It is for this reason that promoters of this type of startups go to famous faces for advertising purposes.
Last week it was known that the five-time winner of the Golden Ball, Argentine football player Lionel Messi, was the new official ambassador of the SIRIN LABS blockchain project, a company that creates hardware based on blockchain for the crypto community, signing an agreement to represent SIRIN LABS; which aims to be the worldwide leader in open source consumer electronics and that will initiate its Initial Coin Offer (ICO) in a short time.
Messi himself broke the news through his official social media accounts and through SIRIN LABS’ Instagram. Next to the image posted, by who is considered one of the best soccer players in the world, a text shows: “Excited about blockchain and happy to join @SirinLabs as a partner”.
(Lionel Messi promoting SirinLabs project, source: Lionel Messi Instagram)
In a paid Facebook promotional post, Messi said:
“I’m usually busy trying to decentralize defenses and after going deeper into Blockchain and decentralized systems, I’m excited to join SIRIN LABS as an ambassador to make Blockchain more user-friendly with its next smartphone operating system.”
Lionel Messi.
Barcelona F.C. Forward.
From the account of SIRIN LABS on Instagram, the same image of Messi was shared, accompanied by a welcoming message and references to the benefits of blockchain technology, but focused on advertising their product.
Additionally, they shared a photo of the star of F.C. Barcelona along with the Co-CEO of SIRIN LABS, Moshe Hogeg, who is a fan of the Catalan team.
(Left: Moshe Hogeg, right: Lionel Messi, source: SirinLabs Instagram)
SIRIN LABS wants to diminish the distance between the mass market of consumers for electronics and the blockchain economy. The company has launched SOLARIN, a super secure mobile phone and is now ready to launch an all-in-one PC, called FINNEY, in order to be ultra-secure, protected with blockchain technology and much easier to use. The funds raised will be used to promote their development.
(FINNEY mobile phone, source: SirinLabs website)
This is not the first time that a public figure appears supporting an ICO and blockchain projects. Other celebrities that have joined Messi in promoting blockchain technologies are Floyd Mayweather, Paris Hilton and even Katy Perry.
In order to have more information about the celebrities that have previously promoted an ICO or shown any kind of interest in cryptocurrencies, you can read our article “Why Bitcoin Is Rapidly Going Mainstream“.
