Title image from pixabay here.
Malta recently extended a license to cryptocurrency betting platform, Unikrn.
Unikrn announced just earlier this week that Malta has granted them a license to operate, meaning that cryptocurrency gambling will soon be available in the majority of Europe.
The eSports giant will facilitate gambling using its own coin, the UnikoinGold crypto token. This coin is based on the ERC-20 ethereum principle and is currently being made available via token sale or initial coin offering (ICO). This coin will be used as a substitute for real money in licensed areas.
The Malta license means that cryptocurrency gambling will now be available in 80% of Europe.
Chief executive of Unikrn, Rahul Sood, confirmed that the European license will mean an even bigger market audience of an already growing platform. Including Europe in its area of operations, Sood seemed confident that Unikrn will appeal to a large number of users across different age groups and backgrounds.
Unikrn has already shown immense growth since its infancy, and the European expansion is sure to help their numbers grow even more. Unikrn EU was formed jointly with the French gambling platform, RBP. Currently, RBP has over 300 000 registered users and over 1 million unique monthly visitors.
In addition to having access to this database of users, the mere growing success of eSports is sure to attract users, especially younger users. Essentially eSports comprises of competitive video game playing, either online or in-person during tournaments. Since its inception, eSports has become the fastest growing sport in the world. According to market research conducted by the firm Newzoo, eSports will rake in over $696 million in revenue for 2017. This number shows a 41% growth from their 2016 revenue. By 2020, eSports will generate $1.5 billion.
The promise of Unikrn has attracted many investors including, Mark Cuban, Ashton Kutcher, and Elisabeth Murdoch.
Up until recently, Unikrn was only available in Australia and the United Kingdom. However, in unlicensed areas, Unikrn provided users with free betting on several games including Counter Strike: Global Offensive, League of Legends, and Dota 2.
Free betting was facilitated using the company’s previous free Unikoin tokens. However, these will become discontinued as the company unveils their Unikoin Gold Token. A free token, Unikoin Silver, will also be released in unlicensed areas in an attempt to keep users engaged.
The Unikrn platform and its Malta licensure may prove to be critical steps towards making the gambling industry more appealing to younger users. Many experts in the industry have considered eSports to be the next trend in betting, as younger users seemed to have lost interest in traditional gambling and betting.
The casino industry especially has been frantically looking for ways to become more appealing to the younger market. Just last week the Global Gaming Expo in Las Vegas, held panel discussions regarding the younger market’s lack of interest in the casino industry.
While eSports and Unikrn might be the much-needed answer for the dwindling interest in traditional gambling, Sood maintained that Unikrn will remain committed to giving their users a wide variety of uses from their Unikoin Gold tokens, in a safe and user-friendly way.
Sood stated that the latest Malta licensure was nothing if not a confirmation of his company’s dedication to their users to keep betting safe, fun, and interesting.
Great coverage by @KianaDanial CEO of @InvestDiva on @UnikrnCo. https://t.co/vLgdAeEiQv #Bitcoin #Blockchain #Cryptocurrency #Ethereum
— Rahul Sood 🐔🐴🦄∞/21m🚀 (@rahulsood) October 11, 2017
