Introducing blockchain-based advertising
Overview
Symbol
BAT
ico symbol
ICO Price of Token
Start date
May 31, 2017
Closing date
May 31, 2017
Concept
Basic Attention Token improves the efficiency of digital advertising by creating a new unit of exchange between publishers, advertisers and users. It all happens on the Ethereum blockchain. The value of the token is based on user attention, which simply means a person’s focused mental engagement.
Links
Team

Brendan Eich – Founder, Vision, Strategy
Brian Bondy – Co-Founder, Browser Engineering Lead
Yan Zhu – Security & Privacy Engineering
Scott Locklin – BAT Smart Contracts & Economics
Bradley Richter – Brand & Interaction Design
Catherine Corre – Communications
Brian Brown – Go-to-Market
Marshall Rose – Ledger & Wallet Systems
Brian Johnson – Electron & Chromium Integrations
Aubrey Keus – Automation & Wallet Systems
Luke Mulks – Ad-Tech Expert

Technology
Country